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Meet The Team


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Kent Waugh

Managing Partner

Kent has 38+ years of experience conducting public consultation on behalf of dozens of communities. He was a pioneer of online research panels, establishing one of the first global panels in 1999. Kent focuses his time helping local governments build all aspects of community engagement capacity.    

Veronica Madore 

Senior Associate

Veronica leads the growth of The W Group’s E-Learning division. Her expertise comes from over 20 years of experience in adult learning roles designing and growing corporate training divisions for BCIT and adult curricula in other higher education institutions. She brings the latest in adult-learning and education modality expertise to this role.

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Alexandra Kercso


Alexandra was made for the Internet, or it was made for her. She lends her leading edge Internet marketing and communications expertise to The W Group's e-communications service programs to build community awareness.

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Rupinder Baweja

Senior Associate

Rupinder's specialized government consulting background and project management expertise serves her well as The W Group's lead client specialist. Rupinder's proficiency and drive enable her and her team to manage client research and engagement needs seamlessly.

Steve French

Project Manager

Steve provides digital mastery to our SmartForms, Surveys and E-Learning Courses. A keen eye for detail and problem-solving abilities ensure an effortless user experience. He also plays a critical supporting role in overall digital strategy, social media, and leads video production.

Zachary Waugh

Creative Director

Zachary has been working with The W Group for over ten years. Zachary uses his creative direction, video production, and graphic design experience to ensure cohesive and vibrant designs that deliver on client-partner needs. 

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Tammy McKenna

Senior Associate

Tammy's extensive experience in all aspects of research including most specifically in the analysis of data sets enables her to find insights within data and delivery them in concise, clearly understood reports that drive decision-making. 

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Lucy Cameron

Manager of Client-Partner Success

Lucy joins The W Group to support the team as the Manager of Client-Partner Success. Her experience in operations, marketing, and communications will be key in this role and she looks forward  to bringing her positive energy and work ethic to the team.

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Amanda Jacques

Marketing Manager

Amanda takes on a hybrid role supporting client-partner programming and communications and leading internal digital strategy. She is a chameleon able to match any organization's voice and personality. She uses copywriting, social media, and creative design to craft compelling content.

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Tanya Jutras

Graphic Design & Editing

Tanya provides her skills and expertise in graphic design and editing. Her experience and education in film, animation and graphic design allow her to bring fresh ideas to the creation of digital assets.

Alicia Armstrong

Administrative Specialist

Alicia joins the team to take on a vital administrative role. Her attention to detail and organizational skills supports The W Group’s growth and elevates our team’s efficiency.


Let's Get in Touch

Let’s talk about how we can support your municipality with effective survey research and engagement solutions. 

Request Email Estimate

Fill out a no-obligation quick start form to get a preliminary quote on your next project with The W Group. We’ll be in touch shortly!

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